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Branding Expert Presents Workshop
Branding is all about communications. How are you communicating about your brand? On September 26, global branding expert Jack Cassidy will present a workshop for Holy Family MBA students on creating a personal brand.
Throughout his career Mr. Cassidy has developed his skills with major global brand leaders including, but not limited to, Polo Ralph Lauren; Calvin Klein; Oxxford Clothes; Lilly Pulitzer; Campbell Soup; Godiva Chocolate; Neiman Marcus; Fauchon, Paris; John Wanamaker; Michael Graves; The U. S. Senate, Department of Protocol; Dow Jones and the USS Sequoia, The Presidential Yacht.
Until recently he served as CEO, RJH/Henley, London, where he led a senior team representing over twenty global accounts. As the Executive Director of the British Luxury Council, he traveled the world representing iconic British brands as well as creating a broader global reach for those brand leaders.
He currently works as a consultant to corporate clients and as a lecturer on Global Branding issues, Fashion Trends, Personal Development Skills, Co-Branding, and the Role of Manners in the Work Place.
This workshop will discuss what enables some people to “rise to the occasion” in the work place and others just to survive. If it really is true that brands say it all, then we need to be clear as to what we say about our brand. The “rules” of business etiquette are not at all difficult to master. They are reasonably simple to understand. You just have to know what they are. This program is designed to equip students with these skills and to help identify personal Differentiators to make students stand out in management.